U.S. Visitors: Fearful and Frustrated

A new study shows that foreign travelers findUnited States as a result of their visit, while 74
entering the United States to be both a fearful andpercent are more likely to have an extremely
frustrating experience.favorable opinion of the U.S. versus those who have
The study, which was conducted by the polling firmnot visited recently.
RT Strategies for the Discover America Partnership,During a conference call accompanying the release of
came up with a number of key findings, including:the results, Freeman said the survey is "a prescription
Travelers rate the U.S. entry process the "world'sfor change, a prescription for public diplomacy.
worst" by a two-to-one margin over the next-worst"One of the worst things we can do is maintain the
destination; they are more likely to worry aboutcurrent entry policy that is turning these visitors off,"
immigration officials than crime or terrorism whenFreeman said. He added that it should take only minor
considering whether to visit the U.S.; and two-thirdschanges in policy to turn some of these attitudes
of travelers surveyed are afraid of being detained ataround.
a U.S. border because of a misstatement or otherFor example, he pointed out that the survey found
simple mistake.that travelers who need visas to enter the U.S. are
"This study should be a wake-up call for the U.S.willing to wait 46 days, on average, to get that visa.
government," said Geoff Freeman, executive directorThis is a longer time period than the U.S. State
of the Discover America Partnership, in a releaseDepartment standard, but months shorter than
announcing the survey results. "Visiting the Unitedcurrent wait times in several countries. It also found
States and interacting with the American people canthat visitors expect "clear communications, respect,
have a powerful, positive effect on how non-U.S.and courteous treatment," from U.S. immigration
residents see our country. Unfortunately, perceptionsofficials, but not any kind of reduction in security
of a 'rude' and 'arrogant' entry process are turningstandards.
away travelers and harming America's image."Making the necessary changes to meet visitors'
The survey also found that once travelers getexpections is "not like shooting for the moon,"
beyond the entry process, their experiences in theFreeman said, adding that the key will be to get U.S.
United States are positive. Sixty-three percent, forpolicymakers to "accept that there is a problem at
example, said they felt more favorable towards thehand.