| There is an art to picking profitable products. It's not | | | | importantly, we know we have an audience who can |
| just what you want to sell but rather what will sell. | | | | pay.Determining the products we will offer starts |
| Unless you pick a product in demand in the | | | | with making some assumptions about our targeted |
| marketplace, you will fail. A fundamental principle of | | | | market. What does that mean for the Baby |
| the capitalist system is "supply and demand". It | | | | Boomers? We need to take what we know about |
| represents a delicate balancing act between "what | | | | that market segment and then make some |
| people want" and how much of "it" is available.Every | | | | assumption based upon that knowledge. Let's |
| Christmas, we see one toy that everyone wants. | | | | try.What We Know: What We Can Assume:We |
| One year is "talking Elmo" and the next year it's | | | | know they are getting older. We can assume they |
| something else. But, it never fails to occur. Because | | | | don't like that. |
| everyone wants "it", so "it" is in high demand. If the | | | | We know they are fatter than prior We can |
| supply of the product isn't sufficient to meet the | | | | assume they don't like that |
| customer demand, prices soar, as do profits for the | | | | generations. and want to do something about it.Let's |
| people selling them.You could hope you pick one of | | | | just look at those two trends and how they help us |
| those products and make a lot of money in one | | | | choose products. If this generation is fatter than the |
| season, or you can be smart and have a profitable | | | | last generation, we can assume larger size clothes |
| business all year round. How? Understand trends in | | | | are needed right now. Is that true? At eBay, plus size |
| our society and how they help you predict the | | | | women's clothing sold for a total of $90,903.37 in the |
| products which are or will be in demand, now and in | | | | last 30 days! There's a profitable product selection |
| the future.Current Trends In American SocietyBy | | | | for the present.If we assume they are fatter and |
| reading and watching current news, we should be | | | | don't like it, they must want to do something about |
| able to spot trends. These trends will have an impact | | | | it. What might they do? Exercise or diet. What does |
| upon people and therefore, the products they need | | | | this mean for possible products? Exercise equipment |
| or want. For instance, some current trends in the | | | | or diet pills. Is this true? At eBay, exercise equipment |
| United States are as follows:· Americans are | | | | sold for a total of $1,125,144.50 in the last 30 days |
| fatter than prior generations (particularly | | | | and weight loss pills sold a total of $130,795.34 in the |
| children)· Baby Boomers (a very large potential | | | | last 30 days! Two more profitable, "in-demand", |
| market) are getting older. Many are in the 50s or | | | | products at eBay, right now.Choosing the right |
| 60s.· More and more people purchase online | | | | product for a profitable business does not have to |
| from the security and comfort of their own | | | | be difficult. Just follow the four easy steps; analyze, |
| home· Americans are more security conscious | | | | assume, test, and choose. You simply have to read |
| since 9/11· Travel by car or recreational vehicle | | | | and watch the world. Look at leading news articles |
| is up over previous years· Diabetes is making | | | | and magazine stories. What appears to be uppermost |
| major inroads into the general populationThese are | | | | in the minds of potential consumers? What |
| just some of the trends impacting our culture now. | | | | assumptions can you make about the trend? What |
| We need to take those identified trends and make | | | | product(s) does that translate to? Sell that product |
| some assumptions about them. With these | | | | and you will earn money. Continue to follow those |
| assumptions come product decisions, profitable | | | | four steps and you will be profitable for a long |
| product decisions.Using a Trend to Pick Profitable | | | | time.Michele Schermerhorn has over 30 years |
| ProductsLet's choose the Baby Boomer trends upon | | | | experience in the business world and over 12 years |
| which to focus. We know that the Baby Boomer | | | | running her own successful online businesses. She is |
| Generation represents a large, and very wealth, | | | | President of Online Business Institute Inc. ( Online |
| segment of the current American society. If we | | | | Business Institute Inc. exists to "Create Successful |
| choose to focus upon this group of consumers, we | | | | Online Business Owners One Person At A Time". |
| know we have a large potential audience. More | | | | They run regularly scheduled free online seminars. |