Who Will Win The Hi-def Games War?

With Sony's PlayStation 3 finally launched across thesleeve? Sony has a game called Heavenly Sword,
globe, the next-gen videogames wars can start inwhich has games journalists very excited, but apart
earnest. Microsoft already has a reasonable installedfrom this its near-future release schedule is quite
base for Xbox 360, but not enough to guaranteeembarrassing.
dominance, while Sony's consumers' brand loyalty isMicrosoft on the other hand has a machine mature
being tested to the limits by the PS3's high priceenough to be expecting its second-wave of titles,
point.games which should really be starting to take
Nintendo, meanwhile, has carved out a nice niche foradvantage of the next-gen hardware (to date, only
itself by making next-gen not about hi-def, with itsGears of War has really shown its next-gen
ridiculously named, but extremely popular Wii.credentials to gamers). And its line up is looking OK,
Within the industry though, most pundits areand not just first party: Bioshock, from 2K, Mass
expecting a much more level playing field this timeEffect, a highly anticipated game from Bioware, who
around, with Microsoft and Sony battling it out, butcan do no wrong, Halo 3 to arrive one month after
neither gaining significant domination over the other.GTA IV on both platforms - you don't have a bucket
This is, frankly put, a disaster for Sony whosebig enough to describe how many bucketloads this
PlayStation 2 console defined a generation, and notgame will sell, Fable 2, from the well-liked Lionhead
just of consoles.Studio and then later more Project Gotham Racing
What is the reason for this shift? One word:and Halo action.
exclusivity. In the good old days, games publishersEssentially, this year Xbox 360 has some good triple
were convinced to launch their game on a singleA games, with 2 tent pole releases in GTA IV and
console, and then perhaps later allow it to grace theHalo 3. Sony has GTA IV and Heavenly Sword and
competitors' machines, and so Lara boosted thethen many more third party, multi-platform games.
original PlayStation and GTA helped the PS2 explode.So, expect Microsoft to shift some units with their
With the next-gen, exclusivity is all but gone. GTA willline up, but Sony will also be hoping for a GTA effect
launch on both the Xbox 360 and PS3 and Lara ison its console. This pinkish, if not rosy, outlook for
two-timing the PlayStation all over the place. ThereMicrosoft could change next year though. Sony has
are even rumours that Snake will turn tail and thatmore development staff than anyone else, and while
Metal Gear Solid 4 will not be a PlayStation 3it might be taking its time, you have to expect its
exclusive. In fact, the only games that remainfirst party games to start coming through.
exclusive to a format tend to be those developedAll of this, of course, is only considering the games
by the console manufacturers themselves, first partyconsoles as just that, and it remains to be seen what
games as they are known.effect, if any, the Blu-Ray (PS3) vs HD-DVD (Xbox
So, what do Microsoft and Sony have up their360) hi-definition formats for videos have on sales.