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Who Will Win The Hi-def Games War?

With Sony's PlayStation 3 finallyHeavenly Sword, which has games
launched across the globe, the next-genjournalists very excited, but apart from
videogames wars can start in earnest.this its near-future release schedule is
Microsoft already has a reasonablequite embarrassing.
installed base for Xbox 360, but notMicrosoft on the other hand has a
enough to guarantee dominance, whilemachine mature enough to be expecting
Sony's consumers' brand loyalty is beingits second-wave of titles, games which
tested to the limits by the PS3's highshould really be starting to take
price point.advantage of the next-gen hardware (to
Nintendo, meanwhile, has carved out adate, only Gears of War has really shown
nice niche for itself by making next-genits next-gen credentials to gamers). And
not about hi-def, with its ridiculouslyits line up is looking OK, and not just
named, but extremely popular Wii.first party: Bioshock, from 2K, Mass
Within the industry though, most punditsEffect, a highly anticipated game from
are expecting a much more level playingBioware, who can do no wrong, Halo 3 to
field this time around, with Microsoftarrive one month after GTA IV on both
and Sony battling it out, but neitherplatforms - you don't have a bucket big
gaining significant domination over theenough to describe how many bucketloads
other. This is, frankly put, a disasterthis game will sell, Fable 2, from the
for Sony whose PlayStation 2 consolewell-liked Lionhead Studio and then
defined a generation, and not just oflater more Project Gotham Racing and
consoles.Halo action.
What is the reason for this shift? OneEssentially, this year Xbox 360 has some
word: exclusivity. In the good old days,good triple A games, with 2 tent pole
games publishers were convinced toreleases in GTA IV and Halo 3. Sony has
launch their game on a single console,GTA IV and Heavenly Sword and then many
and then perhaps later allow it to gracemore third party, multi-platform games.
the competitors' machines, and so LaraSo, expect Microsoft to shift some units
boosted the original PlayStation and GTAwith their line up, but Sony will also
helped the PS2 explode. With thebe hoping for a GTA effect on its
next-gen, exclusivity is all but gone.console. This pinkish, if not rosy,
GTA will launch on both the Xbox 360 andoutlook for Microsoft could change next
PS3 and Lara is two-timing theyear though. Sony has more development
PlayStation all over the place. Therestaff than anyone else, and while it
are even rumours that Snake will turnmight be taking its time, you have to
tail and that Metal Gear Solid 4 willexpect its first party games to start
not be a PlayStation 3 exclusive. Incoming through.
fact, the only games that remainAll of this, of course, is only
exclusive to a format tend to be thoseconsidering the games consoles as just
developed by the console manufacturersthat, and it remains to be seen what
themselves, first party games as theyeffect, if any, the Blu-Ray (PS3) vs
are known.HD-DVD (Xbox 360) hi-definition formats
So, what do Microsoft and Sony have upfor videos have on sales.
their sleeve? Sony has a game called



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