| Pharma conferences are an essential tool
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| | acceptable venue for a Pharma conference?
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| for spreading ideas and information in
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| | When choosing a venue, it is worth
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| the Pharmaceutical world. If organised
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| | considering that the ABPI states that the
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| and implemented correctly, a Pharma
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| | content should be the most important
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| conference can be a forum for the
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| | aspect in a Pharma Conference. Therefore,
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| communication and development of
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| | choosing a venue that is entertainment
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| scientific ideas, research and products.
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| | orientated is inappropriate - that means
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| Organisers of
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| | no to casinos, golf clubs and spa
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| Pharma conferences do, however, run the
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| | resorts. According to the ABPI, sending
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| risk of their event seeming more like a
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| | delegates on a trip to an expensive spa
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| sales pitch than a genuine conference.
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| | resort would not be justifiable as a
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| Blatant attempts to gain popularity with
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| | necessary expense of arranging a Pharma
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| clients, through the use of hospitality
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| | conference. A sufficient venue should be
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| or other material means, could even
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| | sought out that offers the necessary
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| violate the Association of British
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| | conference features, transport links,
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| Pharmaceutical Industry (ABPI) Code of
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| | food and hospitality if required. The
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| Practice.
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| | level of accommodation should not exceed
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| The ABPI's Code of Practice is, according
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| | a basic, comfortable standard - and
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| to it's President, "regarded as a world
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| | should definitely not be a luxury hotel.
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| gold standard for self-regulation", and
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| | The level of accommodation could be
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| it's list of rules is central to ensuring
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| | adjusted for different speakers - for
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| that the Pharmaceutical industry is ruled
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| | example, a high profile international
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| by scientific developments and not
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| | speaker would probably warrant more
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| marketing. The Code of Conduct, and
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| | hospitality than a local speaker.
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| specifically clause 19, seeks to reduce
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| | Once a venue has been chosen, you may
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| the amount of lavish hospitality that is
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| | wish to consider some other factors to
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| often associated with Pharma Conferences
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| | help decide the level of hospitality to
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| - and which it says could influence the
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| | offer. The time length of the conference
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| judgement of clients. Compliance with the
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| | is obviously an important factor; should
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| Code is obligatory for members of the
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| | your meeting last for a whole day, then
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| ABPI, and companies can be forced to
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| | meals should probably be provided. This
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| issue a corrective statement and be
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| | would, however, be deemed unnecessary
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| publically reprimanded.
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| | should the conference only last a few
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| So, what's the key to keeping your Pharma
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| | hours. The costs of the Pharma conference
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| conference within the ABPI guidelines?
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| | should match the quality and importance
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| How much is too much when it comes to
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| | of the speakers and the importance of the
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| hospitality at these events? The simple
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| | content being discussed. The arrangements
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| answer seems to be that the hospitality
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| | of any hospitality should also be
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| should match the level of the event, and
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| | carefully thought out so that whatever
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| should come second to the content of the
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| | may be offered comes a clear second to
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| conference - not exceeding what delegates
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| | the content of the seminar. Advertising
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| would choose to pay for themselves.
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| | can also help a conference organiser
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| Obviously, hospitality forms a large part
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| | stick to the ABPI Code of Conduct. The
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| of a modern Pharma conference and if
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| | invitations and marketing of the event
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| delegates are attending a long meeting,
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| | should be done on a strictly professional
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| then it would be only natural to offer
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| | basis, with all emphasis on the content
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| some level of hospitality. In short, it
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| | of the conference; only a small amount of
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| seems that the level of hospitality
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| | the invitation should be devoted to the
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| should be varied depending on a variety
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| | hospitality side of the event, and this
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| of factors. Unnecessary travelling should
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| | should briefly describe details.
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| be kept to a minimum - for example, it is
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| | In conclusion, it seems that to stick to
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| inappropriate for a British
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| | the ABPI Code of Conduct, specifically
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| Pharmaceutical company to arrange a
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| | clause 19, common sense should prevail.
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| conference in the south of France for
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| | Rather than offering lavish, unjustified
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| it's German delegates. When travel is
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| | hospitality to delegates, a more low key
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| unavoidable, which it often is, economy
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| | venue should be chosen and the emphasis
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| air travel should be offered to delegates
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| | should remain on the content of the
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| and any First Class upgrades should be
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| | conference at all times. Although levels
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| paid for out of the delegates' pocket.
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| | of hospitality can be varied with a
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| Once the travel solutions have been
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| | number of factors, it seems that anything
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| worked out, the next step is to choose a
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| | offered that is more than adequate is
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| venue. This is also covered by clause 19
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| | simply an unnecessary expense, and
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| of the ABPI Code of Conduct - the choice
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| | presents the risk of repercussions from
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| of lavish and inappropriate venues is not
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| | the ABPI. The main focus of any Pharma
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| allowed. So what is classed as an
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| | conference should be scientific content.
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