| As you have probably heard over and over, keyword | | | | through keyword research, what should we do? We |
| research is a pivotal step for success. Taken a step | | | | should get products or figure out a way to supply |
| further, it can develop your product lines for you. | | | | the service! |
| Keyword Research and Product Lines | | | | Assume we have a site selling hiking and backpacking |
| Finding success in e-commerce can really be boiled | | | | gear. We have backpacks, guide books, tents and so |
| down to one theme. Identify the needs of your | | | | on. When doing our keyword research, we find out |
| prospects and provide a solution for them. It is that | | | | our prospects are also looking for writing journals in |
| simple. You should write out that statement, print it | | | | which they can record their hikes. Since we don't |
| out and hang it over your monitor. If you stray from | | | | carry hiking journals, we want to avoid those |
| this theme, you will have problems making money. | | | | keywords, correct? NO! We want to find a line of |
| Keyword research is the key to identifying the needs | | | | writing journals for hiking and add them to our |
| of your prospects. When doing the research, you | | | | catalogue of products. We value our prospects and |
| should identify the phrases they are using to search | | | | that means providing them with solutions to all of |
| for solutions to their needs. Most people understand | | | | their needs. By doing so, they will return to out site |
| this concept, but fail to take the process to the next | | | | again and again when they need new hiking gear. |
| step. | | | | One of the more difficult things for online businesses |
| More than a few people have said they do not want | | | | to pick up is the fact that you should never design |
| to pursue rankings under a set of keywords because | | | | your site based on your view of your business. Your |
| they do not carry such products or provide such | | | | prospects should design it. By this, I mean that you |
| services. If you have ever said the same thing, you | | | | should look to keyword research to identify all the |
| are blowing it. | | | | product lines and/or services you are going to offer. |
| Remember, we are identifying the needs of | | | | Find out what your prospects are search for and |
| prospects. If we do not have products or services | | | | ignore everything else. Follow this guideline and your |
| oriented to an easily identified need we identify | | | | site will evolve into a revenue producer. |