| As you have probably heard over and over, | | | | need we identify through keyword research, |
| keyword research is a pivotal step for | | | | what should we do? We should get products or |
| success. Taken a step further, it can develop | | | | figure out a way to supply the service! |
| your product lines for you. | | | | |
| | | | Assume we have a site selling hiking and |
| Keyword Research and Product Lines | | | | backpacking gear. We have backpacks, guide |
| | | | books, tents and so on. When doing our |
| Finding success in e-commerce can really be | | | | keyword research, we find out our prospects |
| boiled down to one theme. Identify the needs | | | | are also looking for writing journals in |
| of your prospects and provide a solution for | | | | which they can record their hikes. Since we |
| them. It is that simple. You should write out | | | | don't carry hiking journals, we want to avoid |
| that statement, print it out and hang it over | | | | those keywords, correct? NO! We want to find |
| your monitor. If you stray from this theme, | | | | a line of writing journals for hiking and add |
| you will have problems making money. | | | | them to our catalogue of products. We value |
| | | | our prospects and that means providing them |
| Keyword research is the key to identifying | | | | with solutions to all of their needs. By |
| the needs of your prospects. When doing the | | | | doing so, they will return to out site again |
| research, you should identify the phrases | | | | and again when they need new hiking gear. |
| they are using to search for solutions to | | | | |
| their needs. Most people understand this | | | | One of the more difficult things for online |
| concept, but fail to take the process to the | | | | businesses to pick up is the fact that you |
| next step. | | | | should never design your site based on your |
| | | | view of your business. Your prospects should |
| More than a few people have said they do not | | | | design it. By this, I mean that you should |
| want to pursue rankings under a set of | | | | look to keyword research to identify all the |
| keywords because they do not carry such | | | | product lines and/or services you are going |
| products or provide such services. If you | | | | to offer. |
| have ever said the same thing, you are | | | | |
| blowing it. | | | | Find out what your prospects are search for |
| | | | and ignore everything else. Follow this |
| Remember, we are identifying the needs of | | | | guideline and your site will evolve into a |
| prospects. If we do not have products or | | | | revenue producer. |
| services oriented to an easily identified | | | | |