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Evolvolution is His Solution

The Evolve, an enthusiast's companyVolvo with the right appeal as early as
owned by Don Nicholson, 35, injectspossible," Arp noted.
Volvo philosophy to pave way for aThese reasons and more made Nicholson's
distinct set of product lines. Thepride as an enthusiast soar to a new
company is now busy working on productslevel. This sense of pride is carried
for Volvo's newest pride - the C30.over to his company Evolve, which sells
The Volvo C30, a three-door, four-seataftermarket high-performance parts
hatchback powered by I4 and I5 engines,through car dealerships. Evolve's Volvo
was officially unveiled at the 2006products include engine management
Paris Motor Show. It is speciallysoftware.
designed to cater to the demands of theNicholson bought a Volvo, known for its
young generation drivers. The edgysafety milestones, six years ago.
design of the vehicle that features theHowever, he found out that there were no
interesting frameless glass tailgate,aftermarket performance parts available
confident stance and broad shouldersfor Volvos. "This (his S60 sedan) was a
that eventually served as Volvo's designneat and exciting product, but there was
hallmark made it a stunner.nothing out there (in the aftermarket),"
"The new C30 is an ambitious new car forNicholson said. This gave him the idea
Volvo," said Fredrik Arp, President andto write a business plan and meet with
CEO of Volvo Car Corporation. "It is asome Volvo executives at its
car that aims for a group of youngheadquarters. Volvo executives agreed to
singles, or couples, with intense urbanlet him showcase his ideas by producing
lifestyles. These people prioritizea car intended for the 2003 Specialty
excitement in design and drivingEquipment Market Association Show.
characteristics, and this car shouldEventually, Nicholson decided to launch
suit their varied tastes perfectly."Evolve in Monrovia, California. About
"The C30 has plenty of muscles in athree years after its launch, Evolve
sporty and compact package. Anyone whoalready has a full line of aftermarket
recalls the Volvo SCC (Safety Conceptproducts to enhance the appeal and
Car) or the classic P1800ES willperformance of late model products.
recognize the exclusive and convenientEvolve parts are sold through the parts
rear tailgate. The distinctive taildepartment of Volvo dealerships. The
lamps ensure that no one will beproduct lines include reprogrammed
uncertain about which car they areengine management software that turns up
following," added Steve Mattin who isthe power of Volvo engines, a sport
Volvo Car's design director.exhaust system, air management
The hatchback also offers a bunch ofcomponents to improve airflow into the
legendary heritage from Volvo - itsengine, special turbocharger down pipes,
groundbreaking safety features. Theand even complete high-performance turbo
Volvo C30 is equipped with the BLIScharging systems.
(standing for Blind Spot InformationNicholson's company also produces
System), which aids the driver inaerodynamic body kits, wheels, brake
identifying another vehicle in the blindcomponents, lowering springs, coil-over
spot. As a true Volvo, the hatchback issuspension kits, anti-sway bars and
also equipped with the Intelligentspecial seats, shifters, pedals and even
Driver Information System (IDIS), WHIPScustom steering wheels.
- Whiplash Protection System, and a SideThe company's best customers include the
Impact Protection System with sideowners of the Volvo S60R. "They
airbags and the Inflatable Curtain, IC.typically spend about $3,100 on
The Volvo C30 also features the patentedaftermarket equipment," said Nicholson.
front and rear structure to absorb andA full aero body kit runs around $2,300.
redistribute impact on the vehicle. InA set of lowering springs is $389; an
cases of accidents, the car alsoexhaust system is $950; and a full
features seatbelts with uniqueleather interior - seats and door panels
pretensioners to safeguard occupants.- is $2,990 when installed.
"The new Volvo C30 plays an importantNow, Volvo enthusiasts can explore their
role in our push towards a volume ofdesires and be secured that they could
600,000 cars a year. We are broadeningturn to reality. The choices are not
our model program to make it possibleonly limited to Volvo air filters,
for new, younger customers with ansteps, tail lights because they could go
intense, urban lifestyle to choose abeyond.



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