| The Evolve, an enthusiast's company owned
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| | the right appeal as early as possible,"
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| by Don Nicholson, 35, injects Volvo
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| | Arp noted.
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| philosophy to pave way for a distinct set
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| | These reasons and more made Nicholson's
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| of product lines. The company is now busy
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| | pride as an enthusiast soar to a new
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| working on products for Volvo's newest
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| | level. This sense of pride is carried
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| pride - the C30.
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| | over to his company Evolve, which sells
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| The Volvo C30, a three-door, four-seat
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| | aftermarket high-performance parts
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| hatchback powered by I4 and I5 engines,
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| | through car dealerships. Evolve's Volvo
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| was officially unveiled at the 2006 Paris
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| | products include engine management
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| Motor Show. It is specially designed to
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| | software.
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| cater to the demands of the young
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| | Nicholson bought a Volvo, known for its
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| generation drivers. The edgy design of
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| | safety milestones, six years ago.
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| the vehicle that features the interesting
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| | However, he found out that there were no
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| frameless glass tailgate, confident
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| | aftermarket performance parts available
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| stance and broad shoulders that
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| | for Volvos. "This (his S60 sedan) was a
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| eventually served as Volvo's design
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| | neat and exciting product, but there was
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| hallmark made it a stunner.
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| | nothing out there (in the aftermarket),"
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| "The new C30 is an ambitious new car for
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| | Nicholson said. This gave him the idea to
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| Volvo," said Fredrik Arp, President and
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| | write a business plan and meet with some
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| CEO of Volvo Car Corporation. "It is a
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| | Volvo executives at its headquarters.
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| car that aims for a group of young
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| | Volvo executives agreed to let him
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| singles, or couples, with intense urban
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| | showcase his ideas by producing a car
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| lifestyles. These people prioritize
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| | intended for the 2003 Specialty Equipment
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| excitement in design and driving
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| | Market Association Show.
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| characteristics, and this car should suit
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| | Eventually, Nicholson decided to launch
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| their varied tastes perfectly."
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| | Evolve in Monrovia, California. About
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| "The C30 has plenty of muscles in a
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| | three years after its launch, Evolve
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| sporty and compact package. Anyone who
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| | already has a full line of aftermarket
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| recalls the Volvo SCC (Safety Concept
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| | products to enhance the appeal and
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| Car) or the classic P1800ES will
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| | performance of late model products.
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| recognize the exclusive and convenient
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| | Evolve parts are sold through the parts
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| rear tailgate. The distinctive tail lamps
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| | department of Volvo dealerships. The
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| ensure that no one will be uncertain
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| | product lines include reprogrammed engine
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| about which car they are following,"
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| | management software that turns up the
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| added Steve Mattin who is Volvo Car's
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| | power of Volvo engines, a sport exhaust
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| design director.
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| | system, air management components to
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| The hatchback also offers a bunch of
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| | improve airflow into the engine, special
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| legendary heritage from Volvo - its
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| | turbocharger down pipes, and even
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| groundbreaking safety features. The Volvo
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| | complete high-performance turbo charging
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| C30 is equipped with the BLIS (standing
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| | systems.
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| for Blind Spot Information System), which
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| | Nicholson's company also produces
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| aids the driver in identifying another
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| | aerodynamic body kits, wheels, brake
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| vehicle in the blind spot. As a true
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| | components, lowering springs, coil-over
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| Volvo, the hatchback is also equipped
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| | suspension kits, anti-sway bars and
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| with the Intelligent Driver Information
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| | special seats, shifters, pedals and even
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| System (IDIS), WHIPS - Whiplash
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| | custom steering wheels.
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| Protection System, and a Side Impact
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| | The company's best customers include the
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| Protection System with side airbags and
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| | owners of the Volvo S60R. "They typically
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| the Inflatable Curtain, IC. The Volvo C30
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| | spend about $3,100 on aftermarket
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| also features the patented front and rear
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| | equipment," said Nicholson. A full aero
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| structure to absorb and redistribute
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| | body kit runs around $2,300. A set of
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| impact on the vehicle. In cases of
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| | lowering springs is $389; an exhaust
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| accidents, the car also features
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| | system is $950; and a full leather
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| seatbelts with unique pretensioners to
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| | interior - seats and door panels - is
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| safeguard occupants.
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| | $2,990 when installed.
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| "The new Volvo C30 plays an important
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| | Now, Volvo enthusiasts can explore their
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| role in our push towards a volume of
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| | desires and be secured that they could
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| 600,000 cars a year. We are broadening
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| | turn to reality. The choices are not only
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| our model program to make it possible for
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| | limited to Volvo air filters, steps, tail
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| new, younger customers with an intense,
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| | lights because they could go beyond.
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| urban lifestyle to choose a Volvo with
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| |
|
